The Product Forge

Growth partner who builds

More customers, same hours.

I look at how people reach you, book you, and come back, spot where you could be getting more business, and build what's missing myself: the website, the booking system, automatic follow-ups, and where AI can take work off your plate.

Book an intro call (opens in a new tab)See prices

30 minutes, no pitch.

Over fifteen years in tech. I help you choose what's worth building, then build and tune your website, booking, payments, and follow-up systems myself.

For owner-run service businesses, Denver, in person when you're nearby

Work

Denver, Get paid

Hardt Family Cyclery

Visit the site (opens in a new tab)
The old Wix homepage: a photo hero with the shop name over it, a five-link menu, and no button to ask for a consultation.
The new homepage: hours and address at the top, a Book a Consultation button in the header and the hero, and a photo of a family cargo bike.
Old site on the left, New site on the right.

What was wrong

The shop had a template site on Wix that took about 14 seconds to load on a phone. There was no way to ask for a test ride or a consultation, so every lead was a phone call, and the old product catalog was full of links that had gone dead. Getting found wasn't the problem. Getting paid was.

What I built

A lightning-fast site the shop owns, with a consultation request on every bike page. The full catalog online, 38 bikes across five brands and growing, where the old site showed a handful. A simple editor so the owner updates hours, bikes, and pages himself. I tuned the Google Business Profile and put tracking on its website link, wired up Search Console and analytics, redirected the dead links, moved email onto the shop's own domain, and used real photos of the shop. Live August 17, 2026.

What happened

The first week

consultation requests
4
appointments
3
bike sales
2

Now we meet every month and keep building, one measured change at a time, so the shop gets more customers without more of the owner's hours. The catalog grows bike by bike, and the next piece follows what the numbers say.

The technical before and after

Before, August 2026

Performance

how fast it loads

Accessibility

usable by everyone

Best practices

built to current standards

SEO

findable on Google

Largest contentful paint

time until the main content shows

After, October 2026

Performance

how fast it loads

Accessibility

usable by everyone

Best practices

built to current standards

SEO

findable on Google

Largest contentful paint

time until the main content shows

How Google scores this (opens in a new tab)

How I look at a business

I follow one customer through your business.

Every customer goes through the same four stages. The stage that's dropping people is where the money is, so that's where we start.

01Get foundthey hear of you
  • your website
  • your Google Maps listing
  • how you show up in Google and AI search
02Get paidthey buy from you
  • booking and consult forms
  • a fast first reply
  • your CRM
  • checkout and payments
03Retainthey come back
  • automatic follow-ups
  • review requests
  • reminders and surveys
  • email and text
04Scaleit runs without you
  • AI doing the repetitive work
  • processes written down so they can run without you
  • the manual work handed off

What this looks like in practice

The same four stages, followed by one customer, for two kinds of business.

A local shop

Someone searches on Google Maps and finds you. Your site explains what you offer and what it costs. They book a visit without calling. After the visit, the follow-up and the review request go out on their own.

An online coaching business

Someone hears you on a podcast or sees a post. Your site turns that into a trial or a plan. The welcome and first-week emails go out on their own. The ones who go quiet get a nudge, and you see who came back.

Prices

What I offer and what it costs.

Prices are public so you can tell before we talk whether this fits your budget.

Starter site

$5,000 flat

Who it's for
A local business that has its logo, copy, and photos ready and takes bookings in a tool it already uses.
What you get
Five pages on Squarespace in your own account, in your brand. One inquiry form and a link to your booking tool. Your Google Business Profile set up or updated, where Google allows it. Built-in traffic reports. A 30-minute walkthrough so you can edit it yourself, and 60 days of light edits, up to 4 hours.
Price
$5,000 flat, half to start and half at launch. Built in about two weeks.
Not included
Brand work, copywriting, Google Analytics, integrations, automation, more than five pages.

Custom build

$7,500–$15,000

Who it's for
A business whose site has to do more than exist: intake that qualifies, booking tied to follow-up, numbers you can read, tools that talk to each other.
What you get
A free discovery session, then a fixed scope and a fixed price. I build it in three to six weeks, with one working session and one decision from you each week. Live on your accounts, with a walkthrough and documentation. You own every piece.
Price
I set the price after the discovery session, and I scope larger builds separately.

Run and tune

from $2,500 a month

Who it's for
Owners who want someone running the growth system after it's built.
What you get
Month to month, one change at a time, each one measured. A short call with one decision, weekly or every other week. A monthly report on the numbers we agreed to watch. We keep what works and drop what doesn't.
Price
I price it to how much I'm running for you.

Not sure which fits?

That's normal, and it's what the intro call is for. 30 minutes on the phone: you tell me where the business is, I tell you which of these makes sense, if any. No pitch, and if it's not a fit I'll say so.

Book an intro call (opens in a new tab)

Need ads, marketing, or a brand refresh? I bring in a partner for that and stay your single point of contact.

The process

How we'd work together.

Every business has more ideas than budget. We walk one customer's path through yours, rank what's worth doing, and put the money where it brings in the most business. Here's what that looks like from the first call. Not everyone takes every step: a starter site skips the diagnosis, and some owners stop after the build.

01

Intro call · 30 minutes.

Who you are, who I am, why now. If it's not a fit, either of us says so. No pitch.

02

Diagnose · about 90 minutes.

A discovery session, free after the intro call, for businesses that a custom build or run and tune would fit. We pick one kind of customer, follow their path through your business, and find where you're losing customers, revenue, or time. You keep that list whether or not we work together.

Starter sites skip this step.

03

Decide · a proposal.

Which of those opportunities are worth pursuing, in what order, and what each would cost. A fixed-scope build, a monthly partnership, or nothing yet. I recommend the one that fits what you need and what you can spend, and explain why.

04

Build · weeks.

The website, booking, payments, and follow-ups that put the plan into practice. Fixed scope and fixed price, agreed before I start.

05

Measure · month to month.

Run and tune. I keep working on it one change at a time, each one measured, so you know whether you're converting more inquiries, getting paid faster, keeping more customers, or getting time back.

Nick Titus

About

I'm Nick Titus.

I've worked for over fifteen years in tech as an engineer and then a product manager, first on factory floors building point-of-sale and lighting hardware, then at software companies selling to hundreds of businesses and hundreds of thousands of consumers. One tool I built on a factory floor turned a two-week process into a same-day one and saved six figures in its first year. Product work taught me to find what's worth building and what to leave alone, and engineering means I build it and wire it together myself. Years of fixing how work moves through a plant is how I look at your business too: one customer's path, where it slows down, what to fix first. I take a small number of clients at a time. I'm based in Denver, so if you're nearby I'll come to you.

Georgia Tech engineer, NCR, Acuity Brands, TrainingPeaks, Six Sigma Green Belt

LinkedIn (opens in a new tab)

Contact

Start with a 30-minute call.

30 minutes, no pitch. Pick a time that works for you.

Book an intro call (opens in a new tab)

Rather write? Send a note and I'll reply myself.

hello@theproductforge.com